Jayleen Wu

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Nice to meet you!

Hey! I’m Jayleen, a Management Engineering student @ University of Waterloo who’s all about bridging the 3 worlds of people + business + tech to create cool stuff. I’m big on design and love turning ideas into life by thinking about the users first. When I’m not buried in coursework, I’m probably out exploring new places and finding inspiration along the way. Thanks for stopping by!

Some of my Favourite Work

Spark AR

Final Cut Pro

Illustrator

For my final student council campaign, I wanted to go beyond the ordinary. I created two custom Instagram filters with augmented reality that students could access by scanning my posters around the school. It was my way of adding a little fun and making my messages stand out!

Personal Project ‣ April 2023

AR Election Campaign

a) final prototype

b) using it

on Instagram

c) second filter

d) promo reel!

hey, it’s Jayleen!

looks like your screen might be a bit tiny for the full experience!

i’d recommend viewing jayleenwu . com on a laptop, desktop, or larger screen for now! sorry for the trouble, but i think you'd like it over there . . .

i’m actively working on developing for smaller screens to make browsing jayleenwu . com even better for you

thanks for your patience, and be sure to check back soon!

in the meantime, feel free to explore these:

Illustrator

Photoshop

Flutterflow

Prototyped a fully functional mobile rewards and loyalty app, Dive, for the Rotman Boardroom Case Competition, going beyond a traditional case presentation pitch by providing a hands-on solution. Dive aims to help SMB's return to post-COVID stability.

Case Competition Finalist ‣ Sep. 2023

Dive

find unsold food items @ discounted prices to help reduce food waste!

quick & easy access to all the BEST features

collect,

keep track, redeem

discover ALL the best eats. . . follow your taste buds

Illustrator

Photoshop

Final Cut Pro

CREATE is a non-profit that hosts annual three-day, two-night youth wellness conferences in the Greater Toronto Area. As Marketing Executive, I led a full rebrand of CREATE, sharing our mission through dynamic motion graphics and visuals that connected with our target audience in a fresh, impactful, and memorable way. These efforts helped amplify our reach, with our Instagram account achieving over 26,000 impressions in just one year.

NPO Marketing ‣ Jun. 2021 - Jun. 2023

CREATE Markham

why join CREATE?

apply for conference!

buy merch!!!

join us at retreat

Illustrator

Java

This is a desktop game I fully designed and developed, combining creativity with fun gameplay. The goal? Use your keyboard’s left and right arrows to maneuver a waffle and catch as many ingredients as you can to build the tallest, tastiest waffle stack! But beware—catch a stinky sock, and your day might take a smelly turn...

Game Design ‣ Nov. 2022 - Jan. 2023

Wu’s Waffle Window

Let’s Connect!

made with love by Jayleen Wu, inspired by the notes & doodles on my iPad :)

hey, it’s Jayleen!

looks like your screen might be a bit tiny for the full experience!

i’d recommend viewing jayleenwu . com on a laptop, desktop, or larger screen for now! sorry for the trouble, but i think you'd like it over there . . .

i’m actively working on developing for smaller screens to make browsing jayleenwu . com even better for you :)

thanks for your patience, and be sure to check back soon!

in the meantime, feel free to explore these: